How Can Email Marketing Boost Sales For A Business? (Are You Leaving Money On The Table?)

If you are asking the question “how can email marketing boost sales for a business?” Then I can only assume that you are currently leaving a massive amount of money on the table.

Look, from your question it’s very clear to me that your bottom line is you want to boost sales for your business. But to answer your question properly, I first need to ascertain whether you have a website or not.

Now don’t worry, it doesn’t matter if you don’t have a website, you can still easily boost sales for your business with email marketing. It’s just that you will have to things a bit differently.

It will be a lot easier for you do email marketing though with a website. 

If you already have a website, but you had it professionally designed by a web designer, and it’s just a static website with some pages, and it’s sole activity is just sitting on the internet and looking pretty (in other words it’s not boosting your sales) then my guess is you will need a second website specifically for email marketing purposes.

Don’t worry it’s a lot easier than you think!

I’ll explain in another post exactly how to set up a second website for email marketing. But for now I’ll explain why you are losing sales hand over fist, the longer you procrastinate setting up an email marketing campaign.

Ok let’s firstly assume that you do have a website. 

A potential customer arrives at your website. Perhaps that customer found your website in one of the business directories where you left a link.

Or perhaps they saw your website advertised somewhere, in a newspaper, or magazine. Or maybe your web address was written on the side of a van.

The fact is when you have a website advertising for you on the internet, your potential customers will be coming from a variety of sources.

Now here’s the catch…

And this is extremely important, so listen carefully.

Did you know, that when a potential customer visit’s a website for the first time, they are very unlikely to do business with you?

It doesn’t matter what you are selling, very few people visiting any website for the first time will buy something, and that’s why I know you’re leaving a ton of money on the table.

And that’s where email marketing comes in.

Email marketing can boost your sales immensely, and it works no matter what business you're in. Whether you're a Lawyer in Washington, or a hairdresser in Livingston. The same principles apply all over the world.

How?

Email marketing can boost your sales by capturing the email addresses of the vast majority of people that will visit your website, and then click away, never to be seen again.

You simply need to grab there attention, and lure them into what’s called an opt in box. Where in exchange for some free information, they submit their email address.

If you don’t do this, then you’re going to lose the sale with most of the visitors that come to your website. Whereas if you install a simple opt in box (it’s easy peazy) you will have a system in place to build a list of email addresses. That’s where the big money is, and how you will make the bulk of your sales.

How does it work?

All those potential customers that normally would have clicked away, and been lost forever, you will now have a good percentage of them on your email list.

When you are subscribed to an auto responder service, it will contact those people regularly with helpful information that solves their problems, gives them helpful advice, and just maintain a friendly healthy relationship.

Of course they will always have a link to your sales page, for whenever they have a need to purchase your products or services.

Email marketing, is still pretty foreign to most business owners, so it is highly likely that your competitors are completely unaware of the profit pulling potential of having an email marketing system specifically designed for business owners in place.

Yet even the business owners that are aware of the cost effective power email marketing has to boost their sales, many of them are put off. Why?

What’s the biggest reason that makes small business owners shy away from email marketing? It’s because of the fact that they will have to provide the content, that is to be emailed to the prospects.

If that’s how you feel to, then bookmark this site now, as you’ll want to be coming back for more. I am going to show you how unbelievably easy it is to do all of the above, and boost your sales like crazy.